Business Case Studies – Presentation and short discussion by
corporations doing business in Africa
Moderator: Ms. Yukari Umemoto (Partner, co-Founder, Africa Business Partners LLC.)
Session A: Corporations selling/offering consumer goods and services

・ROHTO Pharmaceutical Co., Ltd.（Sales of medicines and cosmetics in Africa including Kenya）
　Mr. Koji Suzuki (Senior Manager - Global Buiness Development, Corporate Planning Department)
　Japanese  /English
・Ajinomoto Co., Inc. (Sales of nutritious foods for infants in Ghana & seasonings in multiple African countries)
　Mr. Yasuhiko Toride Ph.D.(Group Executive Professional Director of Nutrition Improvement Projects)
　Japanese  /English
・Kumon Institute of Education Co., Ltd. (Educational services in Africa)
　Mr.Katsuyuki Inoue (Vice President, Corporate Strategy Planning and Development Department)
　Japanese  /English

Session B: Corporations importing African local materials to increase employment in Africa

・andu amet (Production and sales of bags made of Ethiopian local materials)
　Ms. Hiroko Samejima (CEO/Chief Designer)
　Japanese  /English
・Saka no Tochu (Production and sales of sesame oil and organic vegetables in Uganda)
　Ms. Fumiko Miyashita (East Africa Representative Director)
　Japanese  /English

Session C: Corporations trying to solve problems in Africa

・Nippon Biodiesel Fuel Co.,Ltd. (Production of biofuel in Mozambique, development of electric money infrastructure in rural areas)
　Mr. Makoto Goda (CEO)
　Japanese  /English
・Terra Motors Corporation (Sales of three-wheelers in African countries)
　Mr. Kohei Oishi (Director of Business Development in Africa)
　Japanese /English
・Panasonic Corporation (Sales of small photovoltaic and rechargeable batteries in rural areas)
　Mr. Takayuki Hotta (Government and External Relations Divition International Relations Group Councilor)
　Japanese  /English
・Zephyr Corporation (Sales of small wind turbines in African countries)
　Mr. Yoshiki Tsukamoto (Sales & Marketing Dept.)
　Japanese  /English